Active Sourcing, Candidate Relationship Management or Employee recommendation programs — the Munich based company, CleverConnect offers HR and Recruiting teams everything their hearts desire. CleverConnect complements strategic applicant management systems in application processes and eases the exchange between candidates and companies.
But how does CleverConnect convert potential leads into happy customers? The successful symbiosis of B2B Sales and Marketing has always been the core of CleverConnect’s process. This is especially important to CleverConnect because they have demanding lead requirements.
Since CleverConnect has a very specific Ideal Customer Profile (ICP), companies that didn’t have a recruiting or HR team weren’t considered potential customers. This posed a challenge in terms of B2B lead generation. However, this is where our Sales Intelligence-Plattform comes in.
You don’t have to look very far to find B2B Leads: You can choose between mailing list brokers, lead tools, ads, or even content that siphon leads into your funnel. But not all leads are created equally! At the end of the day, the most important factors are the time and effort spent by your sales team generating leads that become customers.
CleverConnect was not immune to the challenges of B2B lead generation. The cost per lead was too high and often these leads didn’t fit into their ICP. CleverConnect then began the search for a solution that would improve the overall prospecting as well as their B2B lead generation process.
Echobot is equipped to take on both these issues — and more! For example, lead enrichment and qualification are also two challenges that our Sales Intelligence Platform can take on.
You’ve heard all the theories, but how does CleverConnect use Echobot in practice?
CleverConnect stumbled across Echobot through a performance marketing agency that was already using our software. Curiosity led them to implement the platform for their LinkedIn campaigns and for sales preparation.
What were the results? Echobot’s precise target audience selection enabled CleverConnect to avoid wasted leads via their LinkedIn campaign optimization. On top of that, it also reduced the cost per lead by 36%. But that’s not all! Identifying the right target group also helped improve their B2B lead quality, and the sales department spent less time dealing with unsuitable sales opportunities.
CleverConnect also profited from the 360° company profiles that provided them with more in-depth, business-relevant information. Through this experience, CleverConnect highly recommends the implementation of Echobot in Sales and Marketing. The alignment and close cooperation of both departments is a vital part of CleverConnect’s daily business. Their key to success: Sales & Marketing alignment + Echobot = better lead generation.