Never miss a sales opportunity again

B2B Sales Triggers: Reach Out at the Right Time

Want to know what your prospect is thinking of right now? With our Sales Triggers, you’ll recognize emerging demand in seconds. Prioritize your outreach when you notice buying signals and increase your cold outbound win rates. It doesn’t get any easier!

Sales Trigger
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This is how it works!

Sales Trigger for Seamless Customer Acquisition

1. Specify Sales Triggers

Identify sales triggers and use them to discover promising prospects for your Account-Based Marketing

2. Find Companies

Use Echobot’s filters to identify companies that set off a sales trigger and thus have an urgent demand.

3. Use Lead Alerts

Get an automated notification via email when a company sets of a sales trigger and never miss a chance to sell.

All the Sales Triggers recognized by Echobot 

When a company expands its operations abroad, new opportunities open up along the entire supply chain. Use these opportunities to pitch your services at the right time and the right place.
Find the perfect conversation starter or use PR materials regarding a recently awarded company.
Perceive the first cut of the spade as a buying signal. The new company or its new location surely has further open construction sites. Be faster than the competition.
Contribute to the growth of a young company and make sure that a part of its capital is spent on your products.
Search the demand for valuable leads and offer your solutions where they are needed.
Use the positive development of a company as a sales opportunity and gain a valued customer.

Don’t miss out when your customer restructure their websites because of changes in their business strategy or business areas.

Use the number of current customers for targeted B2B selection and determine the potential of an industry.
Be among the first to identify the current state of the assets and liabilities of your partner companies and recognize developments early on.
Respond to changes in ownership when there are capital alterations at a customer. Such changes often indicate planned investments that can be addressed by your sales team.
Be the first one at the door of a new decider and use their fresh eagerness to establish your products or services in their company.
The planning phase of a construction holds immense potential for sales. Offer your help with the construction efforts or propose a suitable plan for the IT infrastructure in the new building.
Do not send your sales department to a trade fair unprepared. Identify all potential client companies in advance before you convince them in person.

Use construction projects to determine when a company is growing and where to best place your offers – such as consulting services or interior design.

The relocation of a company provides the perfect opportunity to get in touch and introduce yourself and your products or services.
Seize the moment to support a newly founded company and to gain a valuable customer.

Be the first supplier to seize the moment and gain your own profit from a new large-scale contract.

Extend your contract relationships as soon as your client companies enter into a cooperation. Ensure that you get recommended before your competition.
Determine demand in the advertising department and offer your support by providing fitting products or services.
When your competitors suddenly start hiring large numbers of employees in certain departments, this may indicate the development of a new business area. Keep your eyes open.
Seize the opportunities of a business merger and give your sales department the edge they need.
Determine investment opportunities as fast as they arise and benefit from the revenue increases of a company.
Announcements of cost-cutting measures at a client company can quickly cause you to lose an important order. Prepare yourself early and compensate for the losses.
Profit decreases can have many causes and do not necessarily constitute a risk. However, it is important to be able to react immediately – especially if you are a shareholder or an affiliated company.
Do not risk scheduling difficulties, delivery bottlenecks and bad debts. Recognize the insolvency of a customer or partner company as early as possible.
Stop holding hands when your customers jump off a cliff. Their site closure may be one of the first warning signs and you might want to re-evaluate that business relationship.
Prepare yourself for late payments in the event of a product recall at a client company, or anticipate logistical difficulties when a recall occurs at your supplier.
Be in the know when a company vanishes and, if necessary, register as a creditor for the liquidation process.
Avoid bad investments when job cuts indicate the closure of company department.
Production downtimes, damage to the reputation, and employee dissatisfaction – recognize emerging risks and react early.
Involvement in legal disputes may not only affect the reputation of a company, it can even jeopardize its liquidity. Keep an eye on your customers.
Continuously declining sales at your customer or partner company are a warning signal and should not be ignored. Additional signals may enable you to recognize the reasons for the decline and will allow you to react accordingly.
Recognize when a company is making losses and place that customer on your risk list to protect yourself against payment defaults.

7 Examples to effectively increase revenue

How Our Customers Use Sales Triggers

A customer is looking for companies that have set off the “Relocation” sales trigger. These are likely to have a high demand for new IT infrastructure.


A shelving manufacturer is looking for companies that are planning to build a new warehouse or production location. This is the perfect time to introduce new shelving systems.

A customer is looking for companies with a new marketing or sales manager. This is where new budget is freed up based on experience.

 

A customer is looking for companies in the Stuttgart area that are currently looking for specialists with specific IT skills. For staffing services, this offers a starting point to introduce a suitable candidate.

 

With our useful alert feature, a customer can automatically keep an eye on existing customers and will receive a notification as soon as the signal “Team Expansion” is triggered. Our customer can now easily use the opportunity for upselling and offer new software licenses.

 

A prospect will surely be pleased to receive a congratulation on an award. With the “Award” trigger event, our customer can initiate a small workflow to leave a positive feeling with their potential customers and stand out from the crowd.

 

Our customers often use trigger events for reactivation. They can see all the current trigger events for a company at a glance and use them specifically as a conversation starter.

Trigger Events with CONNECT

7 Examples to effectively increase revenue

How Our Customers Use Sales Triggers

A customer is looking for companies that have set off the “Relocation” sales trigger. These are likely to have a high demand for new IT infrastructure.


A shelving manufacturer is looking for companies that are planning to build a new warehouse or production location. This is the perfect time to introduce new shelving systems.

 

A customer is looking for companies with a new marketing or sales manager. This is where new budget is freed up based on experience.

 

A customer is looking for companies in the Stuttgart area that are currently looking for specialists with specific IT skills. For staffing services, this offers a starting point to introduce a suitable candidate.

 

With our useful alert feature, a customer can automatically keep an eye on existing customers and will receive a notification as soon as the signal “Team Expansion” is triggered. Our customer can now easily use the opportunity for upselling and offer new software licenses.

 

A prospect will surely be pleased to receive a congratulation on an award. With the “Award” trigger event, our customer can initiate a small workflow to leave a positive feeling with their potential customers and stand out from the crowd.

 

Our customers often use trigger events for reactivation. They can see all the current trigger events for a company at a glance and use them specifically as a conversation starter.

Trigger Events with CONNECT

7 Examples to effectively increase revenue

How Our Customers Use Sales Triggers

A customer is looking for companies that have set off the “Relocation” sales trigger. These are likely to have a high demand for new IT infrastructure.



A shelving manufacturer is looking for companies that are planning to build a new warehouse or production location. This is the perfect time to introduce new shelving systems.

A customer is looking for companies with a new marketing or sales manager. This is where new budget is freed up based on experience.

A customer is looking for companies in the Stuttgart area that are currently looking for specialists with specific IT skills. For staffing services, this offers a starting point to introduce a suitable candidate.

With our useful alert feature, a customer can automatically keep an eye on existing customers and will receive a notification as soon as the signal “Team Expansion” is triggered. Our customer can now easily use the opportunity for upselling and offer new software licenses.

A prospect will surely be pleased to receive a congratulation on an award. With the “Award” trigger event, our customer can initiate a small workflow to leave a positive feeling with their potential customers and stand out from the crowd.

Our customers often use trigger events for reactivation. They can see all the current trigger events for a company at a glance and use them specifically as a conversation starter.

Trigger Events with CONNECT

What Makes Echobot’s Sales Trigger Recognition so Unique?

Right Timing

Contact the right potential buyer at exactly the right time with our sales triggers – exactly when there is demand!

Prioritized Outreach

Find companies within your target audience using relevant sales triggers to prioritize your outreach.

Personalised Approach

Based on the sales triggers, you can address the pain points of your potential customers and convince them with a personalised approach!

Up- & Cross-Selling

Automatically monitor your existing customers and actively begin up-selling & cross-selling when they set off certain sales triggers!

A Website Visitor

The Ultimate Trigger Event

When someone visits your website, there is an acute need for your solution. Such visitors are more likely to buy your solution than someone who has never of you before. With Web Visitors, you get these sales opportunities directly into your sales pipeline.

Discover more
Identify website visitors

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Don’t ever miss a sales opportunity again

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Identify companies with current needs

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Use sales triggers as an individualized conversation opener

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Contact potential customers when
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Identify a need before your competitors do

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Prioritize your outreach to accounts with buying signals

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Did You Know That …

… you are 5x more likely to close deals with trigger-based selling?

… response rates are 6x higher when companies are contacted at the right time?

What our customers say

Over 1,500 Companies Trust in Echobot

Siemens
Babbel
IONOS
Deutsche Bahn
Deutsche Telekom
mollie
Kyocera
Kimberly-Clark
villafrance

“We use Echobot to generate lists – detailed target customer lists – by entering search parameters/criteria of companies we see as potential customers. The web is then searched by an artificial intelligence and provides us with all public information about the companies.”

Christian Schütte, SUXXEED Sales for your Success GmbH

“We are very satisfied with the use of Echobot. I would especially like to emphasize the excellent customer service that always reacts very quickly and answers all our questions, no matter how unusual. We use the tool especially for research and qualification of data to become even more efficient in sales.”

Christopher Boss, NürnbergMesse GmbH

“We started to work with Echobot three years ago with as additional support and for the evaluation of potentials in sales and partner management. The depth of detail was particularly convincing, but also the possibility of integration into other tools such as Leadlab. In the press area, we supplement the media monitoring with Echobot’s alert function for signals outside the corporate group.”

Benjamin Gräf, OPTIMAL SYSTEMS GmbH

“With the help of Echobot we were able to significantly improve the timeliness and completeness of our customer data. Echobot was fed with data from our system and then returned a corrected, cleansed and completed data set. A great tool that significantly improved the quality of our customer data. Recently we have also started using the whole Sales Intelligence platform. We are convinced by the possibilities these tools offer in terms of current sales opportunities and new customer acquisition. We are looking forward to making the platform available to other colleagues in the company.”

Steffen Fritz, Jauch Quartz GmbH

“Without Echobot, we would not have been able to change our marketing and sales from a rather mass and coincidence-oriented strategy to an individual and content-oriented strategy. Moreover, especially our sales colleagues use Echobot on a daily basis.”

Ralf Weinmann, cortility GmbH

“Already during the testing phase of the software, we could identify and contact various potential customers with the help of Echobot. These contacts turned into inquiries and even orders while the software was still in the test phase. Therefore, it was clear for us that we would buy the software.”

Norbert Müller, Alumina Systems GmbH

What our customers say

Over 1,500 Companies Trust in Echobot

SUXXEED Sales for your Success GmbH

“We use Echobot to generate lists – detailed target customer lists – by entering search parameters/criteria of companies we see as potential customers. The web is then searched by an artificial intelligence and provides us with all public information about the companies.”

Christian Schütte, SUXXEED Sales for your Success GmbH
NürnbergMesse GmbH

“We are very satisfied with the use of Echobot. I would especially like to emphasize the excellent customer service that always reacts very quickly and answers all our questions, no matter how unusual. We use the tool especially for research and qualification of data to become even more efficient in sales.”

Christopher Boss, NürnbergMesse GmbH
OPTIMAL SYSTEMS GmbH

“We started to work with Echobot three years ago with as additional support and for the evaluation of potentials in sales and partner management. The depth of detail was particularly convincing, but also the possibility of integration into other tools such as Leadlab. In the press area, we supplement the media monitoring with Echobot’s alert function for signals outside the corporate group.”

Benjamin Gräf, OPTIMAL SYSTEMS GmbH
Jauch Quartz GmbH

“With the help of Echobot we were able to significantly improve the timeliness and completeness of our customer data. Echobot was fed with data from our system and then returned a corrected, cleansed and completed data set. A great tool that significantly improved the quality of our customer data. Recently we have also started using the whole Sales Intelligence platform. We are convinced by the possibilities these tools offer in terms of current sales opportunities and new customer acquisition. We are looking forward to making the platform available to other colleagues in the company.”

Steffen Fritz, Jauch Quartz GmbH
cortility GmbH

“Without Echobot, we would not have been able to change our marketing and sales from a rather mass and coincidence-oriented strategy to an individual and content-oriented strategy. Moreover, especially our sales colleagues use Echobot on a daily basis.”

Ralf Weinmann, cortility GmbH
Alumina Systems GmbH

“Already during the testing phase of the software, we could identify and contact various potential customers with the help of Echobot. These contacts turned into inquiries and even orders while the software was still in the test phase. Therefore, it was clear for us that we would buy the software.”

Norbert Müller, Alumina Systems GmbH