Data Updates for current CRM and ERP Systems
Consider this: According to a recent survey, about 40% of the data in CRM and ERP systems are flawed and each year, hundreds of thousands of addresses become obsolete due to relocations, renaming, and bankruptcies. Now think about how much sales potential you might be losing due to old and inaccurate data. Ask yourself this: Are you regularly verifying your data?
Echobot DATACARE continuously synchronizes your data the most up-to-date information in the Echobot database and can remove outdated information from your system.
Data Enhancement for detailed Information
As the digital backbone of your company, your CRM or ERP may be used by all your employees, but usually only very few of them actually feel responsible for its maintenance. Information gained in calls may have been entered incompletely and only in the form of a few keywords. Important information might not have been written down – and entire datasets may end up being useless.
You can counteract this problem by enriching your company records with Echobot DATACARE, which allows you to add up to 20 additional attributes such as industry, revenue, and founding year. Gain completely new insights into the structure of your target groups and your customers.
Data Cleansing and Standardization
The wrong information, alternative spellings or typos are almost unavoidable when a system is used by several employees. This may lead to double entries and useless information, and it can make meaningful evaluations and the exchange of data much more difficult.
The Echobot DATACARE cleansing process includes standardized data formats which will help you to create and maintain consistent standards in your systems, create a solid and clean foundation for your work and simplify the exchange of information between systems, departments, and business units.
Data Analysis for Quality Management
Are you aware of the data quality in your CRM system? Many companies are unaware of the sheer amount of obsolete, incomplete and duplicate data entries with which they burden their employees, and they do not realize when it is time to tackle that issue.
Avoid that risk and determine the data quality of your systems with Echobot DATACARE. Your detailed Quality Report will show you where you need to act in order to future-proof your data.
Improved Availability and Lower Costs
The major improvement of a clean customer database is your business operations: Sales representatives and customer service agents will have less trouble reaching their contacts because they can rely on the contact data.
You will also save a lot of money spent on marketing and outbound sales efforts through the reduction of wastage, failed contact attempts and undeliverable messages. Results show that employees are often grateful for the reduced amount of manual data maintenance. What are you waiting for?