Germany has one of the strongest economies in Europe: German companies with strong sales enjoy a high ...

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Big Corporations and SMEs: German Companies Drive the Global Economy

Creating a robust and detailed buyer persona for your B2B business is a critical activity you must ...

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Buyer Personas in B2B: All You Need to Know (+Free Template)

Both sellers and buyers understand how complex the B2B sales environment is. B2B sales are notoriously difficult ...

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Five Reasons Why You Need an Ideal Customer Profile in B2B

Winning new customers still is one of the biggest obstacles for B2B companies. Many rely on a ...

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Marketing Automation in B2B: Boost Your Customer Journey

Cold outreach in B2B is probably the most feared discipline in B2B sales. To reach out to ...

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How to Master Cold Outreach: Your Guide for Approaching Prospects in B2B

Entering German-speaking markets can be challenging. In case you are planning to expand your business to the ...

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How to Enter German-Speaking Markets in B2B with Success