Creating a robust and detailed buyer persona for your B2B business is a critical activity you must ...

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Buyer Personas in B2B: All You Need to Know (+Free Template)

Both sellers and buyers understand how complex the B2B sales environment is. B2B sales are notoriously difficult ...

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Five Reasons Why You Need an Ideal Customer Profile in B2B

Boring, standard advertisement on the internet? An absolute no-go in B2B! Personalization and a precisely selected target ...

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LinkedIn Ads 101: How to Create LinkedIn Audiences

Cold outreach in B2B is probably the most feared discipline in B2B sales. To reach out to ...

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How to Master Cold Outreach: Your Guide for Approaching Prospects in B2B

Sales isn’t that different in German-speaking countries after all. Sure, you’ll discover different rules when it comes ...

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Different Types of Sales in DACH and How to Excel in Each of Them