As a specialist in the fields of embedded systems, computing power as well as medical and display units, S.I.E SOLUTIONS is now benefitting from the all-encompassing Echobot product range. The company uses Echobot TARGET and CONNECT to gain a comprehensive market and competitor overview, as well as Echobot MONITORING to regularly generate automatic reports on clients and competitors.
We spoke to Sami Badawi, Head of Marketing and Corporate Communication at S.I.E SOLUTIONS, and were very happy to hear just how satisfied both he and his colleagues have been since the introduction of Echobot. He gave us a comprehensive insight into both how they used our software as well as the market benefits which S.I.E Solutions have already gained with Echobot.
For a long time, S.I.E SOLUTIONS relied on its intuition about its own market and its competitors – as it turned out, this was a misjudgement. Before the introduction of Echobot, the company assumed that they knew exactly who their competitors were. In reality, they were also monitoring three or four other companies that were actually of no competition at all. It was only after the introduction of Echobot, that S.I.E SOLUTIONS really began to recognize the competitors that were relevant to them, some of which were even poaching business cases. The Austrian company had not yet been able to gain a complete overview of the market – there was an urgent need for action!
S.I.E SOLUTIONS also struggled to fully cover areas such as data completeness and currency before the introduction of our products. Above all, this meant arduous background research for the sales team even before the company could even proceed to acquiring new customers.
Before Echobot, some employees were still manually searching online for updates on customers or competitors. Subscriptions to popular daily newspapers should also help to gain an overview of the constant flood the information. During the Covid-19 pandemic, S.I.E SOLUTIONS wanted to stay in the know about their clients’ most important updates and obtain useful conversation starters.
First and foremost, a market overview and competitor monitoring were important to S.I.E SOLUTIONS. Since the introduction of our products, TARGET, CONNECT and MONITORING, our “one-stop-shop package”, the Embedded Systems Specialist S.I.E SOLUTIONS ensures that neither information on competitors nor sudden market developments escapes them. The Echobot Cloud Software delivers up-to-date company data and provides S.I.E SOLUTIONS with the newest information via intelligent email alerts.
To identify their competitors and monitor them in detail, S.I.E SOLUTIONS uses the variety of search filter options in Echobot TARGET.