How S.I.E SOLUTIONS is Penetrating the Market
As a specialist in the fields of embedded systems, computing power as well as medical and display units, S.I.E SOLUTIONS is now benefitting from the all-encompassing Echobot product range. The company uses Echobot TARGET and CONNECT to gain a comprehensive market and competitor overview, as well as Echobot MONITORING to regularly generate automatic reports on clients and competitors.
We spoke to Sami Badawi, Head of Marketing and Corporate Communication at S.I.E SOLUTIONS, and were very happy to hear just how satisfied both he and his colleagues have been since the introduction of Echobot. He gave us a comprehensive insight into both how they used our software as well as the market benefits which S.I.E Solutions have already gained with Echobot.
The Challenge: Limited Insight into the Market
For a long time, S.I.E SOLUTIONS relied on its intuition about its own market and its competitors – as it turned out, this was a misjudgement. Before the introduction of Echobot, the company assumed that they knew exactly who their competitors were. In reality, they were also monitoring three or four other companies that were actually of no competition at all. It was only after the introduction of Echobot, that S.I.E SOLUTIONS really began to recognize the competitors that were relevant to them, some of which were even poaching business cases. The Austrian company had not yet been able to gain a complete overview of the market – there was an urgent need for action!
S.I.E SOLUTIONS also struggled to fully cover areas such as data completeness and currency before the introduction of our products. Above all, this meant arduous background research for the sales team even before the company could even proceed to acquiring new customers.
Before Echobot, some employees were still manually searching online for updates on customers or competitors. Subscriptions to popular daily newspapers should also help to gain an overview of the constant flood the information. During the Covid-19 pandemic, S.I.E SOLUTIONS wanted to stay in the know about their clients’ most important updates and obtain useful conversation starters.
The Solution? Higher Success Rates with the Complete Package from Echobot
First and foremost, a market overview and competitor monitoring were important to S.I.E SOLUTIONS. Since the introduction of our products, TARGET, CONNECT and MONITORING, our “one-stop-shop package”, the Embedded Systems Specialist S.I.E SOLUTIONS ensures that neither information on competitors nor sudden market developments escapes them. The Echobot Cloud Software delivers up-to-date company data and provides S.I.E SOLUTIONS with the newest information via intelligent email alerts.
To identify their competitors and monitor them in detail, S.I.E SOLUTIONS uses the variety of search filter options in Echobot TARGET.
Furthermore, S.I.E SOLUTIONS uses the “Find similar companies” function to identify further competitors. To do this, S.I.E SOLUTIONS enters known competitors and Echobot’s AI technology identifies companies that are similar to them based on website content.
Media Surveillance with MONITORING
A full market overview was also hugely important to S.I.E SOLUTIONS. They use Echobot MONITORING to stay informed about the latest customer developments in their market environment.
S.I.E SOLUTIONS could finally put an end to carrying out time-consuming manual research for their media monitoring. Echobot now compiles a clear summary of the desired topics and media. S.I.E SOLUTIONS then regularly sends selected information and articles to all employees with just one click.
Research and Client Acquisition
As already mentioned, the sales team’s work at S.I.E SOLUTIONS was characterized by time-consuming preparation. Thanks to Echobot, the team has reduced the time spent on sales preparation and new customer acquisition by 90%!
With the help of trigger events, recent company updates can be used to start conversations. Thanks to Echobot CONNECT, the time-consuming search for key financial figures has finally come to an end. These figures can now be seen at a glance in clearly laid out company profiles provided by the Echobot tool.
Another plus is the automated company monitoring thanks to Echobot CONNECT. S.I.E SOLUTIONS has created company lists and now receives email alerts when there is news from one of these groups.
Summary: Echobot? All day, every day!
For Sami Badawi and his team, one thing is certain: Echobot time and again. The company no longer creates reports itself, but just invests a maximum of 30 minutes for fine tuning. An overview of the market is obtained and customer loyalty is also strengthened as S.I.E SOLUTIONS always knows what’s going on with its customers. The quality of Echobot’s data alone was enough to convince S.I.E SOLUTIONS of its merit – the scope and actuality within the D-A-CH region and the UK is unrivalled in the scene.
About S.I.E SOLUTIONS
S.I.E SOLUTIONS is the partner for digitization and system integration, acting act as a solution provider for system design, agile development, and professional manufacturing as well as delivery of embedded systems or cyber-physical systems. Within this all-in-one service, S.I.E SOLUTIONS supports its partners along the entire product life cycle to identify important areas of potential. The Austrian company owns and actively develops its understanding of the needs of its partners and the respective target markets.
Echobot is a leading provider of Cloud Software for Sales & Marketing Intelligence for European markets. More than 1,500 companies of all sizes and from all industries trust Echobot to improve their marketing and sales processes for the digital era. Using state-of-the-art technologies and algorithms, Echobot automatically analyzes publicly available news channels, databases, company websites, social media networks, trade registers as well as current financial information. Echobot delivers the most important information about your desired customers in the blink of an eye and of course, is completely GDPR-compliant.