Learn about Posts, Opinions and Influencers
Are you aware of your customers’ wishes and worries? Do you know about current developments in your market? Too many companies – no matter whether B2B or B2C – pay little to no attention to public opinion and miss out on important data for their own success. Customer teams, product development, sales and marketing departments will benefit greatly from such insights.
Echobot MONITORING allows you to automatically follow trends, opinions, posts and content your customers publish or talk about in digital media channels. This enables you to integrate that information right where you need it within your own company.
Monitor changes and analyze trends
Continuous market monitoring may sound like a time-consuming task. With Echobot, identifying new competitors, legal changes or relevant industry news will become a breeze. Ditch long periods of research and equally long evaluation periods – Echobot provides instant access to a huge repository of billions of conversations and news feeds dating back to 2011. Learn from recent trends and identify current events much quicker than your competitors.
Echobot MONITORING allows you to continuously observe your industry without much of an effort. You can conduct various types of analysis such as media reach, topic detection or top media/influencer identification with just a few clicks.
Evaluate Topics and #hashtags
The fast pace of the internet often causes trends and hashtags to appear as fast as they disappear. Depending on the topic, these trends can also affect your company and if you miss out, they can represent a lost opportunity or have a negative impact on your brand.
Echobot MONITORING allows you to recognize relevant topics and trends and automatically forward them to your relevant coworkers: Examples include relevant contributions in their corresponding research areas.
See who is talking about you
Your company may be mentioned at any time anywhere on the web – both in positive and negative connotations. Is your press release being picked up by a big news portal? Has somebody complained about your service on a social network or a forum? Make sure that you don’t miss anything.
Echobot MONITORING allows you to find digital mentions of your company, products or brands. You can set up an E-mail Alert and forward mentions to your mailbox or even set up a “Shitstorm Alert” to notify you about an incoming wave of complaints.
Automatic Company Monitoring
Many marketing and PR managers face a well-known problem: When they are looking for publications about a broad company name, the quality of their search results goes down drastically and the results include many matches that have nothing to do with the company itself.
Stop wasting your time trying to refine your results and leave the detection of the company you are looking for to Echobot. You only have to decide which company you are looking for – our AI will take care of the rest and produce a refined company profile with the most relevant results.
Publish your Press Reviews easily
Creating press reviews requires a lot of time and care – especially when copyright and licensing fees come into play.
Echobot MONITORING provides you with an intuitive press review configurator, which allows you to combine several clippings to create a legally safe individual report. Once you have adapted the review to your individual requirements or your corporate design, you can save the template for future reports.