Echobot merges with Leadfeeder
enabled by an investment of €180 million
by Great Hill Partners

Echobot, a leading provider of European sales intelligence, and Leadfeeder, a best-in-class web visitor intelligence platform, today announced an agreement to merge, creating a ground-breaking AI-powered sales intelligence and go-to-market platform. Using the information on this page you can learn more about this exciting announcement and the road ahead!

Echobot merges with Leadfeeder enabled by an investment of €180 million by Great Hill Partners

Official Press Release about the Merger

Read the official press releases concerning the merger of Echobot and Leadfeeder including the investment of Great Hill Partners.

Press Release (EN)

Join our growing team!

This merger opens up many exciting job opportunities in our 6 offices around EU and US – as well as many fully remote positions. Apply now!

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Who is Leadfeeder?

Leadfeeder is a global B2B sales intelligence platform that identifies real-time buyer intent on customers’ websites. Leadfeeder identifies the companies and people visiting the website, automatically scores their intent based on behavior and assigns them to the right channel at the right time. With over 60,000 users globally, Leadfeeder’s unique 2-way integrations with CRMs and marketing platforms bring sales and marketing teams together, providing them with a unified 360-view of the customer journey.

More information

Who is Great Hill Partners?

Great Hill Partners is a Boston-based private equity firm that seeks investments of $25m to $500m in high-growth companies in the software, digital commerce, financial technology, healthcare and digital infrastructure sectors. Over the past two decades, Great Hill has received more than $12 billion in commitments and invested in more than 90 companies.

More information

MERGER FAQ

Answers to the most pressing questions

As an Echobot customer: Do I need a new contract?

No, your contractual relationship with Echobot as a German entity does not change.
You will still be able to access all your tools the same way as before!

I want to try/buy Leadfeeder – is that possible?

Yes. Please reach out to our team, we will set you up with a free trial of Leadfeeder right away.
For now you will still have to buy both tools separately since integration will take some time.

What are the next steps for the product integration?

For now, you have to run both products side by side, but we are already working to integrate and are confident
to launch a new ground-breaking AI-powered sales intelligence and go-to-market platform in early 2023.

What about the brands?

The Echobot and Leadfeeder brand will still coexist for now, but will eventually be joined under one single identity.
We are already working on our new identity, but this will take some time.

MERGER FAQ

Answers to the most pressing questions

As an Echobot customer: Do I need a new contract?

No, your contractual relationship with Echobot as a German entity does not change.
You will still be able to access all your tools the same way as before!

I want to try/buy Leadfeeder – is that possible?

Yes. Please reach out to our team, we will set you up with a free trial of Leadfeeder right away.
For now you will still have to buy both tools separately since integration will take some time.

What are the next steps for the product integration?

For now, you have to run both products side by side, but we are already working to integrate and are confident
to launch a new ground-breaking AI-powered sales intelligence and go-to-market platform in early 2023.

What about the brands?

The Echobot and Leadfeeder brand will still coexist for now, but will eventually be joined under one single identity.
We are already working on our new identity, but this will take some time.

“It is our goal to be the leading sales intelligence and go-to-market platform to our core European and North American markets. Thanks to Great Hill, we have now assembled the best data, AI / ML, talent, and operating experience to achieve just that. We are increasingly seeing organizations looking to take advantage of their own data and third-party data, and then to augment this intelligence with better, more personalized outreach. The combination of Echobot and Leadfeeder is uniquely positioned to capitalize on a massive market opportunity at the early stages of adoption.”

Bastian Karweg, CEO @Echobot

“Integrating Leadfeeder’s web visitor identification system with Echobot’s data and prospecting solutions creates a unique platform upon which we can both enhance organizations’ identify and engage high-intent prospects as well as introduce incremental applications that enhance B2B sales and marketing operations.”

Pekka Koskinen, CEO @Leadfeeder

“Go-to-market is one of the fastest-growing areas of B2B software. Sales and marketing organizations need timely, accurate information and intelligent systems to identify and engage their prospects in an increasingly personalized, automated fashion. By bringing together Echobot and Leadfeeder, we can create the next-generation sales intelligence and go-to-market platform.”

Derek Schoettle, Growth Partner @Great Hill Partners