How Talentry Reduced Lead Costs in LinkedIn Campaigns & Cut Research Time in Sales

Success Story

Overview

Active Sourcing, Candidate Relationship Management or Employee recommendation programs—the Munich based company, Talentry offers HR and Recruiting teams everything their hearts desire. Talentry complements strategic applicant management systems in application processes and eases the exchange between candidates and companies.

But how does Talentry convert potential leads into happy customers? The successful symbiosis of B2B Sales and Marketing has always been the core of Talentry’s process. This is especially important to Talentry because they have demanding lead requirements.

Since Talentry has a very specific Ideal Customer Profile (ICP), companies that didn’t have a recruiting or HR team weren’t considered potential customers. This posed a challenge in terms of B2B lead generation. However, this is where our Sales Intelligence-Plattform comes in.

The Challenge: Poor Leads at a High Price

You don’t have to look very far to find B2B Leads: You can choose between mailing list brokers, lead tools, ads, or even content that siphon leads into your funnel. But not all leads are created equally! At the end of the day, the most important factors are the time and effort spent by your sales team generating leads that become customers.

Talentry was not immune to the challenges of B2B lead generation. The cost per lead was too high and often these leads didn’t fit into their ICP. Talentry then began the search for a solution that would improve the overall prospecting as well as their B2B lead generation process.

Echobot is equipped to take on both these issues—and more! For example, lead enrichment and qualification are also two challenges that our Sales Intelligence Platform can take on.

You’ve heard all the theories, but how does Talentry use Echobot in practice?

The Solution: Better Leads, Performant Campaigns & More Time for the Main Work

Talentry stumbled across Echobot through a performance marketing agency that was already using our software. Curiosity led them to implement the platform for their LinkedIn campaigns and for sales preparation.

What were the results? Echobot’s precise target audience selection enabled Talentry to avoid wasted leads via their LinkedIn campaign optimization. On top of that, it also reduced the cost per lead by 36%. But that’s not all! Identifying the right target group also helped improve their B2B lead quality, and the sales department spent less time dealing with unsuitable sales opportunities.

Talentry also profited from the 360° company profiles that provided them with more in-depth, business-relevant information. Through this experience, Talentry highly recommends the implementation of Echobot in Sales and Marketing. The alignment and close cooperation of both departments is a vital part of Talentry’s daily business. Their key to success: Sales & Marketing alignment + Echobot = better lead generation.

Talentry Logo

What Talentry
Achieved with Echobot:

36% lower
costs per lead

75% less time
spent on research

Higher
lead quality

Mathias Krech Talentry

© Talentry / www.talentry.com

“Thanks to the precise segmentation in Echobot, we can view specific target groups and in turn more finely target our LinkedIn ads.”
– Mathias Krech, Marketing Lead DACH @ Talentry

“Before we used Echobot, we had a lot of leads that just weren’t worth following up on. Now, we can be sure that our sales efforts will pay off.”
– Mathias Krech, Marketing Lead DACH @ Talentry

Use Case: High-Conversion Campaigns in Marketing

The most important factor for Talentry’s target group campaign on LinkedIn was that the company listings in Echobot matched their ICP exactly. To makes sure this happened, they filtered their results based on the company size, revenue, and if they had an internal recruiting or HR department.

The filtering was crucial to Talentry’s search because they were only interested in larger companies with an internal HR department. Why that was so relevant? Usually, companies with an HR department already have a talent acquisition processes in place.

Talentry Logo

What Talentry
Achieved with Echobot:

36% lower
costs per lead

75% less time
spent on research

Higher
lead quality

Mathias Krech Talentry

© Talentry / www.talentry.com

“Thanks to the precise segmentation in Echobot, we can view specific target groups and in turn more finely target our LinkedIn ads.”
– Mathias Krech, Marketing Lead DACH @ Talentry

Overview

Active Sourcing, Candidate Relationship Management or Employee recommendation programs—the Munich based company, Talentry offers HR and Recruiting teams everything their hearts desire. Talentry complements strategic applicant management systems in application processes and eases the exchange between candidates and companies.

But how does Talentry convert potential leads into happy customers? The successful symbiosis of B2B Sales and Marketing has always been the core of Talentry’s process. This is especially important to Talentry because they have demanding lead requirements.

Since Talentry has a very specific Ideal Customer Profile (ICP), companies that didn’t have a recruiting or HR team weren’t considered potential customers. This posed a challenge in terms of B2B lead generation. However, this is where our Sales Intelligence-Plattform comes in.

The Challenge: Poor Leads at a High Price

You don’t have to look very far to find B2B Leads: You can choose between mailing list brokers, lead tools, ads, or even content that siphon leads into your funnel. But not all leads are created equally! At the end of the day, the most important factors are the time and effort spent by your sales team generating leads that become customers.

Talentry was not immune to the challenges of B2B lead generation. The cost per lead was too high and often these leads didn’t fit into their ICP. Talentry then began the search for a solution that would improve the overall prospecting as well as their B2B lead generation process.

Echobot is equipped to take on both these issues—and more! For example, lead enrichment and qualification are also two challenges that our Sales Intelligence Platform can take on.

You’ve heard all the theories, but how does Talentry use Echobot in practice?

The Solution: Better Leads, Performant Campaigns & More Time for the Main Work

Talentry stumbled across Echobot through a performance marketing agency that was already using our software. Curiosity led them to implement the platform for their LinkedIn campaigns and for sales preparation.

What were the results? Echobot’s precise target audience selection enabled Talentry to avoid wasted leads via their LinkedIn campaign optimization. On top of that, it also reduced the cost per lead by 36%. But that’s not all! Identifying the right target group also helped improve their B2B lead quality, and the sales department spent less time dealing with unsuitable sales opportunities.

Talentry also profited from the 360° company profiles that provided them with more in-depth, business-relevant information. Through this experience, Talentry highly recommends the implementation of Echobot in Sales and Marketing. The alignment and close cooperation of both departments is a vital part of Talentry’s daily business. Their key to success: Sales & Marketing alignment + Echobot = better lead generation.

“Thanks to the precise segmentation in Echobot, we can view specific target groups and in turn more finely target our LinkedIn ads.”
– Mathias Krech, Marketing Lead DACH @ Talentry

Use Case: High-Conversion Campaigns in Marketing

The most important factor for Talentry’s target group campaign on LinkedIn was that the company listings in Echobot matched their ICP exactly. To makes sure this happened, they filtered their results based on the company size, revenue, and if they had an internal recruiting or HR department.

The filtering was crucial to Talentry’s search because they were only interested in larger companies with an internal HR department. Why that was so relevant? Usually, companies with an HR department already have a talent acquisition processes in place.

Query by ICP

Talentry ICP query

Results of the query in Echobot

Then, Talentry could export the company list to LinkedIn’s .cvs format and upload it to LinkedIn’s campaign manager. That allowed Talentry to target employees in companies that match their ICP and buyer persona with a precisely filtered company list.

Step 1: Export list

Export LinkedIn

The export fuction in Echobot

Step 2: Upload in LinkedIn

Upload LinkedIn

Upload in LinkedIn

Step 3: Choose which employees in the company should be displayed. In Talentry’s case, only “Head of HR” or “Human Resources Manager”.

Extra Tip: Company lists from Echobot are also great for creating a lookalike audience on LinkedIn. Or even easier, just create the lookalikes in Echobot. This is how it works:

Step 1: Filter to find your target companies or use your own list of existing companies and save it as a list.

Step 2: Let Echobot create topic clusters based on your list.

Cluster

Company clusters in Echobot: The basis of B2B lookalikes

Step 3: Select a cluster and voilà—the AI creates a list of digital twins for you!

Query by Applicant Management System

The big advantage that Echobot provides the Talentry marketing team with is that our Sales Intelligence Platform can perform both text and URL searches. That way, Talentry can combine multiple, more specific filters or even directly target a particular applicant management system like SAP Success Factors or d.vinci.

Website Keywords

Results of an application mangement system search

Sales Preparation in Echobot

Where Talentry’s marketing team carries out precise queries to target their audience with various campaigns, Sales uses Echobot to save valuable sales preparation time. When an interesting company trickles in as a lead at Talentry, sales department can view all sales-relevant data with our software. The data includes things such as revenue, company size, and location.

Apart from that, thanks to Echobot, the sales department can also view relevant company news to use as part of their sales pitch. That is how Talentry was able to reduce the time spent on their research process by 75%.

Echobot also offers a useful feature for social selling: Talentry can see all relevant contacts immediately including their LinkedIn/XING profiles, phone numbers or email addresses. Do you know what’s best about that? Every piece of data is completely GDPR-compliant!

Connect Profile

360° Company Profile in Echobot

To Sum it up: Talentry Sees Even Greater Potential in Echobot

The best-case scenario would be when all departments could benefit from a tool as well as enjoy working with it. At Talentry, sales and marketing work hand-in-hand to achieve success. Echobot has given them a way to attain their goals by providing Talentry with high-quality company lists that are more finely tuned and B2B leads of higher quality.

This means that Marketing can place ads more efficiently and Sales can save time during their preparation for cold calling.

“Echobot has simplified our B2B lead generation enormously and it’s also great that more than one department can use the platform. There’s is so much more to discover about the tool.”
– Mathias Krech, Marketing Lead DACH @ Talentry

We wish Talentry continued success, especially in their merger with CleverConnect, and look forward to actively supporting them in lead generation and sales preparation!

About Talentry

Talentry GmbH has been a leading provider of cloud-based recruiting solutions since 2013. Talentry’s recruitment marketing platform empowers companies to tap into new sources of potential candidates. For this, they use their employee networks and strengthen the employer brand through the distribution of relevant content. The goal is to build and maintain relationships with candidates for future positions. Talentry increases productivity within a wide range of recruiting channels to match talent with suitable employers to help companies beat the skills shortage. In June of 2022, Talentry merged with CleverConnect, a provider of cloud software in recruiting solutions based in France. Following a funding round led by Digital Plus Partners in October of 2021, the merger—a 25 million Euro investment—brings the companies closer to their goal of being the leading European SaaS provider in the talent acquisition branch. For more information, please visit www.talentry.com.

About Echobot

Echobot is a leading provider of Cloud Software for Sales & Marketing Intelligence for European markets. More than 1,500 companies of all sizes and from all industries trust Echobot to improve their marketing and sales processes for the digital era. Using state-of-the-art technologies and algorithms, Echobot automatically analyzes publicly available news channels, databases, company websites, social media networks, trade registers as well as current financial information. Echobot delivers the most important information about your desired customers in the blink of an eye and of course, is completely GDPR-compliant.

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