How L&K Beratungs GmbH Eliminated Blind Cold Calling with Echobot

Success Story

Overview

Finding appropriate professionals for the construction industry isn’t easy in our digital era because it’s such a niche. L&K Beratungs GmbH has taken advantage of this niche and now knows how to provide skilled personnel for the trade industry and construction companies. They also give support to companies who are developing their employer brand to appeal more to potential hires.

Since implementing our Sales Intelligence Platform, Sales at L&K can finally focus on what they do best—selling. Thanks to Echobot, tedious administrative tasks, manual data maintenance, and research are no longer necessary. This is not just a boon for Sales, but the entire company.

The Challenge: A Sustainable Lead Process

Your target is there, and you’ve defined your Ideal Customer Profile (ICP) and Buyer Persona. Where do you source the necessary prospects and leads for B2B sales if you’re a recruitment agency?

You could try your luck with Google, the Yellow Pages, or lists from the Chamber of Commerce, but what works best? The sourcing issue is something that L&K Beratung has tried to tackle because they lacked a sustainable process for B2B lead generation.

Their requirements were a well-thought-out approach to their sales process and continuous access to high-quality B2B data. Why? This would save them the hassle of buying address lists on a one-off basis.

The Solution: Use Echobot to Precisely Target Companies in Need

Two companies recommended our Sales Intelligence Platform to L&K Beratungs GmbH citing high-quality data and leads as the basis of their recommendation. L&K took action, invested in Echobot, and has been using our software to target companies with campaigns ever since. L&K has specifically targeted those companies that have advertised job vacancies or are experiencing sales growth.

Focusing on B2B Sales, L&K uses our platform to create and export specific lead lists. This allows their sales team to pinpoint the relevant target companies directly. Cold calling at random? Not anymore, thanks to Echobot!

With our tool’s precise search capabilities, the sales team can focus on specific niches instead of wasting valuable time on research.

L&K Beratungs GmbH

What L&K
Achieved with Echobot:

Better
marketing campaigns

High-quality
lead lists

Clearer
process structures

Gordon Kroehl

“Echobot is user-friendly. We can customize the parameters in such a way that it fits with our use case. In mere seconds, we get a lead list that can be used immediately.”
– Gordon Kröhl, Managing Director @ L&K Beratungs GmbH

“The biggest and most valuable change for me was the switch to TARGET 2.0 that made the Echobot results even more accurate!”
– Gordon Kröhl, Managing Director@ L&K Beratungs GmbH

Query by job vacancies

Signal search in Echobot for L&K

Screenshot from Echobot: Signal Search

L&K Beratungs GmbH

What L&K Achieved with Echobot

Better
marketing campaigns

High-quality
lead lists

Clearer
process structures

Gordon Kroehl

“Echobot is user-friendly. We can customize the parameters in such a way that it fits with our use case. In mere seconds, we get a lead list that can be used immediately.”
– Gordon Kröhl, Managing Director @ L&K Beratungs GmbH

Overview

Finding appropriate professionals for the construction industry isn’t easy in our digital era because it’s such a niche. L&K Beratungs GmbH has taken advantage of this niche and now knows how to provide skilled personnel for the trade industry and construction companies. They also give support to companies who are developing their employer brand to appeal more to potential hires.

Since implementing our Sales Intelligence Platform, Sales at L&K can finally focus on what they do best—selling. Thanks to Echobot, tedious administrative tasks, manual data maintenance, and research are no longer necessary. This is not just a boon for Sales, but the entire company.

The Challenge: A Sustainable Lead Process

Your target is there, and you’ve defined your Ideal Customer Profile (ICP) and Buyer Persona. Where do you source the necessary prospects and leads for B2B sales if you’re a recruitment agency?

You could try your luck with Google, the Yellow Pages, or lists from the Chamber of Commerce, but what works best? The sourcing issue is something that L&K Beratung has tried to tackle because they lacked a sustainable process for B2B lead generation.

Their requirements were a well-thought-out approach to their sales process and continuous access to high-quality B2B data. Why? This would save them the hassle of buying address lists on a one-off basis.

The Solution: Use Echobot to Precisely Target Companies in Need

Two companies recommended our Sales Intelligence Platform to L&K Beratungs GmbH citing high-quality data and leads as the basis of their recommendation. L&K took action, invested in Echobot, and has been using our software to target companies with campaigns ever since. L&K has specifically targeted those companies that have advertised job vacancies or are experiencing sales growth.

Focusing on B2B Sales, L&K uses our platform to create and export specific lead lists. This allows their sales team to pinpoint the relevant target companies directly. Cold calling at random? Not anymore, thanks to Echobot!

With our tool’s precise search capabilities, the sales team can focus on specific niches instead of wasting valuable time on research.

“The biggest and most valuable change for me was the switch to TARGET 2.0 that made the Echobot results even more accurate!”
– Gordon Kröhl, Managing Director@ L&K Beratungs GmbH

Query by job vacancies

Signal search in Echobot for L&K

Screenshot from Echobot: Signal Search

To Sum It Up: Better Planning Thanks to Structure in Sales

L&K can’t imagine sales and marketing processes without Echobot anymore. Now, they can obtain targeted information about target companies and their dream customers. Not only has that improved sales but made the entire process more structured.

“I can recommend Echobot to those who aren’t even having problems with customer acquisition. Why? Echobot allows you to pick and choose your customers. That means you can select companies with high sales which guarantee a higher margin.”
– Gordon Kröhl, Managing Director @ L&K Beratungs GmbH

L&K can now easily monitor all B2B marketing and sales activities. They can also make themselves known to their target group via advertising campaigns and ads fed with Echobot data. When the targeted company discovers L&K through advertising, nothing can stand in the way of signing a contract.

About L&K Beratungs GmbH

The L&K Beratungs GmbH specializes in filling skilled positions in the electrical engineering/installation and construction and plumbing, heating, and air conditioning industries. Large construction and manufacturing companies face the challenge of sourcing enough applicants who can be hired in the long term.
L&K has been helping the construction and industrial sectors with staffing since 2018. They provide companies with long-term support making sure that new, qualified employees remain long-term. By the end of 2021, L&K was able to place 127 skilled workers, 72 senior fitters/forepeople/polishers, 26 site managers, and 35 project managers!

About Echobot

Echobot is a leading provider of Cloud Software for Sales & Marketing Intelligence for European markets. More than 1,500 companies of all sizes and from all industries trust Echobot to improve their marketing and sales processes for the digital era. With state-of-the-art technology and algorithms, Echobot automatically analyzes publicly available news channels, databases, company websites, social media networks, trade registers, and current financial information. Echobot delivers the most important and totally GDPR-compliant information about your desired customers in the blink of an eye.

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