An efficient leadgen process coupled with customized sales conversations, cutting back on research time & effort
Success Story „alivello“
Extract
„alivello” is a B2B sales agency specialized in lead generation, scheduling sales reps and building digital sales processes. For over ten years, „alivello” works to successfully support customers to improve their sales functions, contributing to the success of many businesses.
„alivello” generates new leads by partnering with sales professionals, arranges route-optimized sales appointments with new and existing customers, and develops sustainable digital sales processes. With an implemented sales processes, „alivello” provides customers with robust sales pipelines that include new leads delivered on a weekly basis which guarantees unlimited growth.
„alivello” has used Echobot for over a year and calls this software solution a “loyal companion in providing rapid research, optimal sales and prospect call preparation, and robust search functionalities for new potential customer segments.” With Echobot, „alivello” can now conduct highly individualized conversations which results in effective sales meetings. This delivers a targeted experience for their customers all without a lot of effort from sales teams, allowing them to focus on their strategic goals and deals.
Acquisition on a New Level
„alivello” is currently using the Echobot CONNECT and TARGET solutions. When employees are preparing for their sales cold calls, they are saving time during their research process thanks to Echobot. Echobot provides up-to-date news and trigger events on customers or leads which allows sales rep to deliver a highly individualized pitch to each potential new customer.
The simple integration of Echobot CONNECT into the CRM system, Salesforce, is a benefit to sales teams because contact and lead information is automatically updated, providing a seamless experience for sales teams and leadership alike.
Increased Sales Efficiency & Better Lead Quality
The 360° company profiles in CONNECT and the prospecting potentials in TARGET give „alivello“ a demonstrably higher lead generation rate, which makes the sales team work significantly faster. The „alivello“ employees find the tools intuitive, allowing them to integrate seamlessly into their current work routines. Sales processes have been demonstrably accelerated, allowing „alivello” to concentrate more on strategically acquiring new customers and supporting their existing customers. Time wasters such as data enrichment, research or data maintenance are a thing of the past thanks to Echobot CONNECT and TARGET.
Screenshot Echobot CONNECT Company Profile – Example View „alivello” GmbH
Goodbye Standard Pitches, Hello Personalization
Being experts in telesales, „alivello” has developed a strategic selling approach that works, they understand the importance of a tailored approach to sales. Having correct and up-to-date data will enable a sales rep to develop customized conversation openers with new leads. Making a connection with a prospect is key and with the right tools, sales reps can find current company news, information about employees, decision-makers and use other publicly available data, allowing reps to develop a personalized approach to every conversation with prospects.
„alivello” quickly noticed that individualization is key. They found that if the same script is always read during cold calls, and the wrong names and data are mentioned, no potential customer will feel connected to the rep or the sale. “In fact, we once had something similar happen to us with a well-known company. We were cold-called three times and every time they asked to speak to an employee at our company who did not even exist. The pitch was horrible, and they used the same script on every call,” reports van Lierop. Echobot prevents that mistake right from the beginning with the help of trigger events that are set up on target companies such as “team expansion,” “new construction plan,” or “sales increase,” letting sales teams know the perfect time to approach the prospect with a customized pitch.
Query Examples from „alivello“
„alivello” uses Echobot TARGET’s prospector tool to create specific queries which provide valuable support for lead generation. These queries are saved and a lead alert can be set up so sales teams know the perfect time to reach out. This allows, „alivello” to be automatically informed by email whenever a new potential customer meets their criteria. Sometimes, „alivello” uses these queries directly for their customers as an additional offer with their servie. „alivello” then provides clients who use this service with a TARGET list that includes new potential customers. „alivello” then assists and supports their acquisition activities to help close the deal.
Query after a Trade Fair Visit
Due to the global pandemic, the number of trade fair visits was low and practically non-existent in 2020. „alivello” saw an opportunity to look specifically for companies – both new and existing customers – that participated in certain trade fairs the year before. They used query tools to create a new target list.
Query for Construction Projects
A customer of „alivello” was looking for companies that were working on or soon starting new construction projects so they could provide skilled workers such as plumbers, architects etc., to support the project. „alivello” decided to set up a query to support their customer’s goals.
Query by Focus Industry
„alivello” wanted to reach specific customers from a certain industry with a tailored offer and their expertise. They were able to set up a query using industry segments and keywords, which resulted in a tailored lead list to support their sales goals.
About „alivello“
Since its foundation ten years ago, „alivello” provides competent assistance for customers working in the B2B area. The agency’s main expertise is on telesales, sales automation and trade fair lead management. The sales specialists of „alivello” designed tailored marketing campaigns as well as sales concepts which help their clients during the acquisition process and account management. „alivello” takes over discovery calls for its clients, points out the decision-maker in a prospect’s buying center and generates useful market insights. All in all, “alivello” is a company’s partner-in-crime when it comes to leadgen as well as scheduling sales meetings.
About Echobot
Echobot is a leading provider of Cloud Software for Sales & Marketing Intelligence for European markets. More than 1,500 companies of all sizes and from all industries trust Echobot to improve their marketing and sales processes for the digital era. Using state-of-the-art technologies and algorithms, Echobot automatically analyzes publicly available news channels, databases, company websites, social media networks, trade registers as well as current financial information. Echobot delivers the most important information about your desired customers in the blink of an eye and of course, is completely GDPR-compliant.
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